Business and Marketing
This course is given by Terry Johnson, with more than 30 years’ experience as a supply chain marketing specialist including the natural essence supply chain. A Teacher and Member of the Teacher's Academy, he has worked with hundreds of businesses helping them with business, marketing, and branding fundamentals necessary to succeed even against the strongest competition.
The pandemic created profound changes not only in consumer purchasing behaviors but also in how marketing and branding strategies need to be developed or modified to successfully differentiate your company and your brand in order to successfully engage these newly changed consumers. This 6-week intensive course is designed to help you renew your Business. Marketing, and Branding to respond to the challenges ahead.
Completing this course, you will be able to:
• Renew Your Marketing, Business, and Branding for a Post-Pandemic World
• Understand Basic Marketing Terms and Fundamentals
• Identify, Build, and Market Post-Pandemic Brand Value
• Successfully Identify and Engage Your Market
• Re-imagine Your Mission, Vision, and Value Proposition
• Write a Winning Business Plan
• Organize and Protect Your Business
Business and Marketing MasterClass Curriculum
Week # 1
Pre-course Zoom Introduction (1 hour)
Module 1 A New Beginning: Proper Preparation for Future Business
Module 2 Transforming the Language of Marketing
Module 3 Identifying and Engaging Post-Pandemic Consumers
Module 4 Reimagining Your Mission, Vision, and Value Proposition
Zoom Review (1 hour)
Module 5 Understanding and Practicing Marketing Fundamentals
Module 6 Identifying and Building Post-Pandemic Brand Value
Module 7 Renewing Your Post-Pandemic Business Plan
Zoom Review (1 hour)
Module 8 Welcome to the High-Value Natural Essence Community!
Module 9 Sourcing Value-Added Essential Oil
Module 10 The Importance of Sustainability
Module 11 Profiting from the Growth of a High-Value Market
Module 12 Monitoring and Managing a Successful Future
Post-course Zoom Review (1 hour)
There are four Personal Zoom Reviews prior, during, and after the course as well as a closing survey.
Length of the course: 6 weeks.
This course is part of International Perfume Foundation Curriculum.
Price of the course: 1,295€ (including 200 euro certification)
Possibility of paying in instalments.
It was a great course and excellent content with a different objective focus, really had a great discussion in 4 Zooms and great follow up on content via mails, really enjoyed it
"Terry Johnson brings a wealth of knowledge and experience in supply-chain and sustainability matters to his Business & Marketing course. He beautifully integrates all aspects into a practical & actionable plan which makes it a unique course. He is a delight to work with and his futuristic, compassionate and dedicated approach to the course is an asset to Perfumers and Fragrance Houses." - Sri Kudaravalli - Natural Perfumer - India
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