By Vennie Chou, Certified Natural Skin Care Expert
An effective skin care product targets the root of the skin problem. Effective product not only helps to retain clients, but also provides the best marketing results.
Making skin care products is not simply just adding oils and liquids. It involves understanding of some of the terminology, such as anti-inflammatory, anti-oxidant, and anti-septic. One must apply these terms or properties of botanicals in real time and to symptoms on the skin. For example, when one has rashes or hives on the skin, skin care designers need to understand the cause of the problem and determine whether to use botanicals that are anti-inflammatory or anti-septic or both to resolve the skin problem. The best plants to use in skin care are “bio-regional” or plants which grow well in local areas, as these plants live in the same environmental conditions and adapt to counter-balance harsh conditions. It is their adaptations that help local people to stay balanced.
In Traditional Chinese Medicine (TCM), often the problems expressed on the face indicate the root of the skin problem.
One learns to read the locations of skin issues and design corresponding care products to resolve the source of the problem. A client asked me to help her with dark bags under her eyes. She was shocked to receive a jar of Epsom salt infused with Wormwood. I told her that making products to “mask” the problem is cosmetology. Masking does not resolve her problem. What she really needs is to sleep well. Wormwood warms up the acupressure points of her feet and Epsom salts “lead” the effects of Wormwood. The combination helps her with her sleep problem, which is the root of the dark bags under the eyes. In TCM, the face is almost a “map” of many underlying issues, such digestive, hormonal and stress.
The beauty of designing skin care products is incorporating traditional herbal medicine including using natural elements, aromatherapy and basic product making techniques.
Skin issues may not just be “skin” problems. It is more important to understand the body as a whole to deal with the root or source of problems. Getting to the source eliminates future ‘flare-ups” and provides knowledge for prevention. Skin is not a separate unit but has many organ systems attached to it. Thus, designing an effective product requires knowledge of making proper use of earth’s valuable provisions.
If you want to know more about Effective Skin Care Design, enroll in a Skin Care Course with Vennie Chou.