THE CHYPRE ACCORDS
By Andrej Babicky, Natural Perfumer Expert
The world of Natural perfumery is a fascinating one, with a rich history and an abundance of different scents and notes to explore.
One of the most iconic and well-known olfactory families is the Chypre family, named after the French word for the island of Cyprus. This island has a long history of association with perfumery, and it was once at the center of the perfume trade in the Orient, with its gloves scented with oak moss and the famous Oiselets de Chypre (Chypre Birds).
The forests of the Copper island (currently Cyprus) and its oak mosses, its Henna (Kypros), rose and iris oils, ointment boilers contributed to the fame of its perfumers. Their names were to the Master Perfumers: the ‘Kupirijo’ or ‘Cypriots’.
Historically, perfumes were considered a luxury item for the elite and their distribution was limited. However, this all changed in 1917 with the launch of François Coty's Chypre. Coty's Chypre had a significant impact on the perfumery industry and succeeded in remarkable publicity, giving a name to the whole olfactory family.
The Chypre accord, which is the core of a Chypre perfume, is based around bergamot, labdanum, floral notes, and oakmoss.
These different components work together to build the architecture of a perfume and define its main theme. The accord is then enriched by other notes, which are the facets of the perfume.
These fragrances are known for their intense base notes that can bring to mind scents of undergrowth and woods.
One of the most interesting things about the Chypre family is its adaptability to various interpretations. This allows natural perfumers to create unusual fragrances that are truly one-of-a-kind. The mysterious and charismatic character of natural Chypre fragrances makes them captivating and alluring, and it is this quality that has made them so popular over the years.
In addition to its adaptability, the Chypre family is known for its ability to evoke emotions and memories. The scents are able to transport us back in time and bring up memories that we had forgotten about. This is why Chypre fragrances are considered timeless and classic, and continue to be popular to this day.
The rich history of perfumery on the island of Cyprus and the impact of François Coty's Chypre perfume continue to influence the perfumery industry to this day.
The chypre family is a fascinating and iconic olfactory family that has a rich history and a wide range of scents and notes to explore. From the mysterious and captivating classic chypre fragrances to the more androgynous green chypres, or joyful fruity facets, there is something for everyone.
In our masterclasses, we will delve into the world of natural perfumery and the creative process that attendees will experience.
We will discover the different olfactory families and facets, their history, and some curiosities. We will also discuss the most representative fragrances and dedicate ourselves to the creation of fragrances and accords focused on a single olfactory family. These masterclasses are designed for individuals who have already followed the path of natural perfumery and for those who wish to deepen their knowledge in this field.
Starting from February with the Chypre masterclass, new masterclasses will be made available every month, providing an in-depth look at the practical aspect of creation and revealing the mysteries of natural perfumery. We will be inspired and amazed by the power of natural perfumery and the creative potential it holds.
I encourage you to join us in these masterclasses and experience the art and science of natural perfumery for yourself.
The masterclasses will provide a unique opportunity to learn, to explore your own creativity and sense of smell. The Chypre family of fragrances is just one of many olfactory families that we will be exploring in these classes, so even if Chypre is not your favorite family, you will have the opportunity to discover new fragrances and learn about different olfactory families.
So, come and join us in this journey of discovery and creation, and let us immerse ourselves in the world of natural perfumery together.
Be "THE EXPERT" IN YOUR COMMUNITY
By TERRY JOHNSON, IPF USA Chair and Business and Marketing Expert
Last month’s newsletter article discussed three value-market fundamentals every business should practice in these very challenging times. Let’s expand on these basics starting with the first fundamental:
To develop a totally value-based business to differentiate you from the competition and persuade growing numbers of high value customers there is greater value in your products than that of other competitive products.
A key word here is “differentiate.”
To succeed against stronger, well-financed competition, businesses can attract more customers by giving them better choices (differentiation) for what they purchase. This is where value and value-added come in. Competition, by the way, is much stronger than most people think it is with budgets the way they are.
If you sell to consumers, you are competing with everything they need to purchase or want to purchase. That’s quite a list!
To attract and keep customers you will be needing every value-added tool available. Why should consumers purchase your perfume or essential oil instead of something else? Can you give them ten reasons why? Twenty?
Establishing yourself as an expert in Natural Essences within your community is empowering because it gives you the capacity to help your community make the right choices for healthier and safer lifestyles.
Obviously, anyone who wishes to become and continue to be an expert in Natural Essences must have a great deal of accurate knowledge about Natural Essences, which is where the value of continuing education comes in.
If you are a Natural Perfumer, you also need expertise as an aromatherapist, and the reverse is true for Natural Aromatherapists needing Natural Perfumery. Having knowledge of the history of perfume also has important benefits and needs to be studied.
Continuing Natural Essences education along with effective messaging of the value of Natural Essences will lead to clear, positive distinctions between your up-to-date expertise and the lack of expertise from your competition.
Three Action Steps to Implement Beginning Today
THE POWER OF THE RAW MATERIAL AND THE ART OF REDISCOVERING THE ORIGINS OF NATURAL PERFUMERY.