Natural Perfumery Academy
  • Home
  • About
  • Mission
  • Academicians
  • IPF Certification
  • COURSES
    • Learn Natural Olfaction Training >
      • Natural Olfaction Training
      • Entraînement du sens olfactif
      • Entrenamiento del Olfato
      • Impara l’Olfazione
      • Treinamento Olfativo
      • تدريب على الشم الطبيعي​
      • 学习嗅觉训练
    • Learn Natural Aromatherapy
    • Learn French Natural Perfumery >
      • French Natural Perfumery
      • Profumeria Naturelle Francese
      • تعلّم صناعة العطور الطبيعية
    • Learn French Natural Aromachology
    • Learn Perfumotherapy
    • Learn Natural Skin Care
    • World Perfume History Course
  • MASTER CLASSES
    • Learn Business and Marketing
    • Learn Teaching Methodology
    • Learn Natural Raw Materials Extraction Methods >
      • Natural Raw Material Extraction Methods
      • ​Impara Metodi di Estrazione Delle Materie Prime Naturali
    • Learn Natural Candle Making
    • Learn Healing Gardening
    • Sustainable Oud MasterClass
    • World Perfume History Master Class
    • Scent Design and Formula Building
    • Perfume Design, Concept and Storytelling
    • French Natural Aromachology #1
    • French Natural Aromachology #2
    • Learn Olfaction Training for Children >
      • Olfaction Training for Children
      • 学习嗅觉训练
    • Accords - Chypre
    • Accords - White Florals 1
    • Accords - Fougeres and Aromatics
  • SPEAKERS
  • EXHIBITIONS
  • CONSULTING
  • Testimonials
  • Partners
  • Blog
  • Contact
Teacher's Academy Logo

Blog
​

NEW LUXURY CODE, THE VALUE OF RESPECT

29/10/2021

0 Comments

 
The New Luxury Code
by TERRY JOHNSON, 
Vice Chair International Perfume Foundation & Marketing Expert
Make no Mistake; Selling to Consumers Today is as Difficult as it Has Ever Been, and it Doesn’t Appear it Will be Easing up Anytime Soon. 
With competition so strong from large brick-and-mortar retailers as well as rapidly growing online retail activity, continued success for high value retailers will increasingly depend following these three basic value-marketing fundamentals:
  1. Develop a totally value-based business to differentiate you from the competition and persuade growing numbers of high value customers there is greater value in your products than that of other competitive products. 
  2. Target consumers who demand more value, will pay more for receiving value, and if satisfied will repurchase again and again.
  3. Follow the New Luxury Code, the most important value-marketing fundamental. 

The New Luxury Code is about recognizing and acknowledging the value of ourselves and the world surrounding us. 
It is a continuing reminder of what is important to respect and why; and because of its importance, the New Luxury Code should be part of the value proposition of everyone involved in the high value essential oil distribution chain community from seeds to consumers.

How Can High Value Retailers Express Their Respect for Consumers?
  1. Understand what represents value to them and then provide that value. Consumers want natural products, free from GMO and synthetic chemicals. They also want to know more about who produced their products and whether they were produced sustainably.
  2. Always treat customers courteously and professionally, even if you disagree with them. Angry customers tell more of their friends about their negative experiences, as opposed to loyal customers sharing positive stories.
  3. Establish yourself as an expert in your community. Education empowers retailers by differentiating them from large, powerful competitors, so educate yourself and then educate the community or communities you serve. 

Make sure your customers and the rest of the high value essential oil distribution chain community get the respect they deserve by following the New Luxury Code.
 
Terry Johnson will be teaching marketing starting February 2022
Contact Terry
0 Comments

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    April 2021
    April 2019
    March 2019
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018

    Categories

    All
    Accords
    AFNOR
    Ancient Egypt
    Andrej Babicky
    Arab World
    Aromachology
    Aromachology Course
    Aromachology Masterclass
    Aromatherapy
    Art
    Balmain
    Barcelona
    Barolo
    Bath Salts
    Become A Perfumer
    Become Aromachologist
    Bees
    Berries
    Be The Expert
    Big Sympathetic
    Biodynamics
    Black Death
    Black Tea And Rose Rose Sangria
    Blue Lotus
    Book
    Botanical Perfume
    Botanical Perfumery
    Business
    Calculation Tables
    Candle
    Candles
    Catalunya
    Certified Workshop
    Challenge
    Chanterelles
    Children
    Children Olfactory Sense
    Chinese Medicine
    Chypre
    Chypre Accord
    Clean Living
    Conference
    Cosmoprof
    Coty
    Counting Drops
    Creezy Courtoy
    Creezy Courtoy Collection
    Cyprus
    Differentiate
    Do More With Less
    Dyeing
    Egypt
    Elisabeth Queen Of England
    Enfleurage
    Environment
    Epsom Salts
    Esperança Cases
    Essential Oils
    Estée Lauder
    Evolution
    Exhibition
    Extraction
    False Sense Of Smell
    Farmers Market
    Fetus
    Forsythia
    Fragrances
    François Dalle
    Françoise Rapp
    Françoise Rapp
    Françoise Rapp
    Fruit And Flowers
    Futur Of Perfumery
    Ghost Smell
    Giorgio Armani
    Global Warming
    Gromwell Oil
    Health
    Heart Method
    High Value
    Himalayan
    History
    Importance-of-olfaction
    Improve
    Incense
    Increase Sales
    India
    Installation
    International-perfume-foundation
    Ipf
    Ipf-certified-perfumery-school
    ISO
    Jasmine
    Jewel
    Journal
    Kannauj
    Kids
    Label
    Lancome
    Lavender
    Learn
    Learn Candle Making
    Learning Olfaction Training
    Learn Natural Perfumery
    Learn Perfume Accords
    Learn Skin Care Online
    Les-ateliers-des-petits-nez
    Lilac
    Lilac-essential-oil
    Lilac-flower-field
    Livre
    L'Oreal
    Lotus
    Maceration
    Magnolia
    Make Candle
    Make No Mistake
    Making Skin Care
    Mandatory
    Maria-rodriguez-genna
    Marigold
    Markers For Buying
    Market Info
    Marketing
    Marketing Course
    Marketing Expert
    Market Price
    Marvin Traub
    Masterclass
    Meaning
    Michel-de-nostre-dame
    Mushrooms
    Natural-perfume
    Natural Perfumery
    Natural-perfumery-course
    Natural Perfumery Program
    Natural Skin Care
    Nefertem
    Nefertum
    Nervous System
    Newborn
    New Luxury Awards
    New Luxury Code
    Nina Ricci
    Nostradamus
    Oak
    Odorat
    Odors
    Olfaction
    Olfaction Exercise
    Olfaction Training
    Olfactory Preservation Program
    Olfactory Sense
    Online-school
    Opium
    Parasympathetic
    Perfume
    Perfume Bottle Designer
    Perfume Creation
    Perfumed Candle
    Perfume Development
    Perfume Expertise
    Perfume History
    Perfume History Teacher
    Perfumer
    Perfume Roads
    Perfumes
    Pierre Bergé
    Pierre Dinand
    Pomanders
    Pommanders
    Priorities
    Production
    Profession Perfumer
    Purpose
    Quality
    Quality Criteria
    Quality Tests
    Rachel-binder
    Raw Material
    Raw Material Extraction Methods
    Recipes
    Regenerative-farming
    Regulations
    Resines
    Retail
    Revlon
    Revolution
    Rose
    Rose Garden
    Safflowers
    Sangria-verde
    Scent Design
    Scented Candle
    Scents
    Seasons
    Secret Scents
    Skincare
    Smell
    Smell And Emotion
    Smell And Feel
    Soap
    Split Method
    Sri Kudaravalli
    Study
    Success Story
    Sustainability
    Sustainable Perfume
    Sustainable Skin Care
    Sweet Apples
    Synthetic-scent
    Teacher's Academy
    Technical Documents
    Terry Johnson
    Time Management
    Traditional Medicine
    Traditional-perfumery
    Truffles
    Vennie Chou
    Weighings
    Western Medicine
    What Consumers Want
    Wine
    Workshop
    Workshops
    World Perfume Heritage
    World Perfume History MasterClass
    YSL
    Yves Saint Laurent

    RSS Feed

    Receive IPF Monthly Newsletters !

Subscribe to Newsletter
Picture
CERTIFIED BY THE INTERNATIONAL PERFUME FOUNDATION
THE NATURAL PERFUMERY TEACHER'S ACADEMY
​
49 Quai des Grands Augustins
75006 Paris - France

​TEL: +33.6 5976 4466
​
​Copyright 2019-2022
  • Home
  • About
  • Mission
  • Academicians
  • IPF Certification
  • COURSES
    • Learn Natural Olfaction Training >
      • Natural Olfaction Training
      • Entraînement du sens olfactif
      • Entrenamiento del Olfato
      • Impara l’Olfazione
      • Treinamento Olfativo
      • تدريب على الشم الطبيعي​
      • 学习嗅觉训练
    • Learn Natural Aromatherapy
    • Learn French Natural Perfumery >
      • French Natural Perfumery
      • Profumeria Naturelle Francese
      • تعلّم صناعة العطور الطبيعية
    • Learn French Natural Aromachology
    • Learn Perfumotherapy
    • Learn Natural Skin Care
    • World Perfume History Course
  • MASTER CLASSES
    • Learn Business and Marketing
    • Learn Teaching Methodology
    • Learn Natural Raw Materials Extraction Methods >
      • Natural Raw Material Extraction Methods
      • ​Impara Metodi di Estrazione Delle Materie Prime Naturali
    • Learn Natural Candle Making
    • Learn Healing Gardening
    • Sustainable Oud MasterClass
    • World Perfume History Master Class
    • Scent Design and Formula Building
    • Perfume Design, Concept and Storytelling
    • French Natural Aromachology #1
    • French Natural Aromachology #2
    • Learn Olfaction Training for Children >
      • Olfaction Training for Children
      • 学习嗅觉训练
    • Accords - Chypre
    • Accords - White Florals 1
    • Accords - Fougeres and Aromatics
  • SPEAKERS
  • EXHIBITIONS
  • CONSULTING
  • Testimonials
  • Partners
  • Blog
  • Contact