In our present environment, after the Covid-19 pandemic, it seems that we have mostly lost our Olfactory sense and must re-learn to smell. 
Mask protection and lockouts affected our sense of perception of reality, blocking our free instinctive power to breath and lowering the capacity of the Olfactory Sense.  Now that we are beginning to become free of masks, we need to re-train our sense of smell and our breathing techniques.

From birth we connect with our mothers through the sense of smell.
Our mothers when having us as babies, not only shared genes, but also shared phenotype features such as smells. Babies have a very fresh and well-developed sense of smell which guides them to receive messages that make them feel safe. The olfactory sense of babies is so sensitive that allows them to react to odours through motor reactions, respiratory and cardiac rhythmic changes. Babies less than two weeks old orient themselves automatically towards maternal odours. They learn to recognise their mother by her smell, which they will prefer to any other smell and will bond to it. It could be said that “newborns” see with their noses.
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People losing their olfactory sense, very often develop symptoms of depression and feel very isolated aside from having a great negative impact in their quality of life and a loss of their sense of safety. That is why it is so important to re-train our sense of smell through Olfaction Training, suitable for future perfumers, trained perfumers and people suffering from affected sense of smell like anosmia, hyposmia or dysosmia conditions.

There is also a Health aspect associated with the correct way of using our sense of smell and our relationship with Nature.
​It is now paramount to protect our Natural Resources, our flora, woodlands, rivers, lakes, and oceans, as they provide us with scent molecules that can contribute positively to our health and even repair our DNA. We, as Humans, share DNA with other species. We can even repair our hormones and DNA by smelling scents from Nature, like flowers or plants, by using proper Breathing and Olfaction Techniques and using the Natural Raw Materials adequate for Natural Perfumery and Aromatherapy.

Many of these and other natural plant raw materials have been used for a thousand years in many forms.
Fumes, ointments, oils, and essential oils with purifying effects have been used for their restorative properties to our healthy electromagnetic vibration frequencies.
Essential oils’ scent molecules travel to the nose receptors that detect the oil molecules with specific frequency, and then send signals of these vibrational frequencies to the brain.
​The intention of the healing process is to provide the correct vibrational frequency required that will bring the brain and body back to a state of coherence. This is the therapy by special vibration remedies capable of healing or rebalancing the brain’s and body’s DNA cells.
That it is why is so important to smell raw materials from Nature and not from synthetic molecules, as the Natural scent molecules have all the complete vibrational frequency codes necessary to be used in healing.  Synthetic scent molecules will not have the same healing power, would not be beneficial for treating health matters and, in the worst cases, may distort our hormones and DNA.​

The New Luxury Code
For these reasons, the International Perfume Foundation developed the “New Luxury Code” in Natural Perfumery products that allows us as perfumers to work on this goal by taking into consideration the meaning of “Luxury” as respectful, exceptional, sustainable, perfect, not necessarily expensive, smells and feels great, contributes to culture, sensitive to everyone’s culture, produces a change, makes us happy, and is eternally beautiful.

The Natural Perfumery Teacher's Academy is proposing monthly online Olfaction Training Courses in French, English, Spanish, Italian, Portuguese, Chinese and Arabic languages. 

Perfumery has been an integral part of human life for centuries, with the use of natural fragrances dating back to ancient civilizations. One of the key ingredients in any heritage perfume is Musk, which has a rich history worldwide. Musk is a complex and intriguing aroma that adds depth and complexity to fragrances, but it has also been controversial due to its animal origins. In this article, we look closer at the different types of Musk used in the perfumery industry and how it has been adapted to natural perfumery while keeping the ethical concerns surrounding their use. 
 
A brief history of Musk 
The use of Musk in perfumery dates to ancient times, with the ancient Egyptians and Romans using Musk in their perfumes. Musk was considered a luxury item and often used in religious ceremonies. The Musk used in ancient times came from the musk deer, a small deer found in Asia. The musk deer produces a glandular secretion with a strong, musky odor, collected. Sometimes part in rituals to ward off negative vibrations or as a medical remedy, Musk has crossed civilizations and borders.
If its use varied from one culture to another, all recognized the aphrodisiac virtues of Musk. This property originates in the animal world: during the rutting period, the musk horse secretes an odorous liquid that bewitches females.
By the 6th century, Musk was discovered by Greek explorers, making its way across India into the Arabic regions. From this time, Musk's power and popularity took off, turning into everything from perfumes to pomander balls to ward off smells and disease. 
From the 8th to the 13th century, animal musk was a must to perfume clothes and interiors. However, it was in the 12th century that this substance arrived in Western Europe. By the 15th century, the musk trade peaked, and Islamic culture and regional rituals used it to represent the smell of heaven. 
In the 19th century, Musk became even more popular in the perfumery industry, and the demand for Musk led to the overhunting of musk deer. It led to a decline in the musk deer population and made Musk expensive and rare. As a result, the perfumery industry began to look for alternative sources of Musk, like synthetic Musk. Still nowadays, however. 
The appeal of Musk's warm, sensual scent reached its peak in the 1960s and 1970s, and it has now become an essential component in perfumery and cosmetics. 
 
Musk and Animal Cruelty
The use of Musk from the musk deer has been controversial due to the harm caused to the animals. Harvesting Musk from the musk deer requires killing the animal, leading to the overhunting of the musk deer and a decline in their population. In addition, the musk deer is a protected species, and the harvesting of Musk is illegal in many countries. 
While natural Musk from the musk deer has decreased, some perfumers still use it in their perfumes. Since the growing era of synthetics, Musk has been king and still nowadays. Perfumers add Musk to their formula to add a long-lasting effect and a soft sensual facet to their scent. Conventional perfumery uses synthetics Musk for those reasons and the cost efficiency of formulas.
Besides the impact on our health and the olfactory flatness of the synthetic component, it contributes to making conventional perfumes smell the same. Musk becomes a joker card for traditional perfumers who overuse it, often forgetting or not knowing that natural musky notes can be more flattering for the senses than they imagine.
However, there has been a growing trend toward using Musk from plant sources in natural perfumery, and it is so much more interesting in terms of olfactory quality!

The Use of Musk from Plant Sources in Natural Perfumery
Musk from plant sources has become increasingly popular in natural perfumery. Musk's most common plant source is the ambrette seed, which has a sweet musky aroma; it is called the seeds of Musk. However, it is possible to use other plant sources to build musk accords and provide the same olfactory enchantment and perfume-lasting quality. 
Plant-based Musk has a different aroma than animal-based Musk but still adds depth and complexity to perfumes. The olfactory specifics of botanical musk depend on the source of the Musk. For example, when ambrette seed musk has a sweet and musky aroma, angelica root has a spicy facet. Plant-based Musk is often combined with other natural perfume ingredients to create unique and complex accords. 
 
What does botanical musk accord bring to a natural perfume?
Using plant-based Musk in natural perfumery has opened a new world of possibilities for perfumers, allowing them to create unique and sustainable fragrances. It ignites the perfumer's creativity and adds another dimension to a natural perfumed composition. Moreover, it is a source of inspiration for noses. In a natural perfume, musk accord brings a feeling of softness and comfort, a deep, reassuring sensation.
This olfactory family is addictive and comforting: people who wear a perfume containing Musk feel a sense of serenity as if they were in a cocoon.
A long-lasting trail: in the composition of a perfume, the molecules contained in botanical musk accord play the role of fixers, which makes it possible to prolong the "sillage" of scents. The musky notes become binders between the various elements of the agreement and bring roundness and sensuality. Popular in women's and mixed fragrances, we can use Musk in the base notes of compositions for those properties and its delightful character.
 
How to Compose Botanical Musk
Composing botanical musk requires a deep understanding of the different plant sources of Musk and their olfactory components. Perfumers must also have a keen sense of the other natural ingredients used in perfumes and how they interact with each other.
One way to learn how to compose botanical musk is through a masterclass. A masterclass is a great way to gain valuable knowledge and mastery from an experienced perfumer. In a masterclass, participants learn about the different plant sources of Musk, their olfactory properties, and how to combine them with other natural ingredients to create unique and complex accords and natural fragrances. Creating your signature musk accord is a must for a natural perfumer and a secret formulation that make your natural fragrances outstanding while being sustainable and from plant sources. 
If you're interested in learning how to compose botanical musk and want to take your natural perfumery skills to the next level, then a masterclass is the perfect way. Stay tuned for more information about our upcoming masterclass, where you'll learn from experienced perfumers and gain hands-on experience in creating natural perfumes.
 
By learning how to use plant-based Musk in perfumes, you'll be able to create unique and complex fragrances that are both sustainable and ethical.
So, join us for our upcoming masterclass on June 5 and take your natural perfumery skills to the next level!   Botanical Musk Accords Master Class   
 
 
 

The Art of Fragrance Design has been around for centuries. It has evolved into a complex industry that requires a keen understanding of olfactory senses, cultural nuances, and regulatory guidelines.
Crafting a perfume that appeals to a specific audience while adhering to international laws is a challenging task that requires expertise and experience. IPF experts now offer unique services to support brands and perfumers in taking the next step toward success. In this article, we will present what our experts provide and how they can help your brand with fragrance design and professional formula building, from natural perfume formulas to packaging and branding, and finally, the product launch in Paris.
 
Natural Perfume Formula Respecting Worldwide Regulations
Creating a natural perfume formula that meets worldwide regulations is a daunting task. Regulations vary depending on the country, and it is essential to be aware of the laws governing the use of certain ingredients. Natural perfumes are made with essential oils, absolutes, and resins extracted from plants, and they must comply with the International regulations to be exported worldwide.  For example, certain essential oils are prohibited in some countries and for some products; it is crucial to be aware of these restrictions when formulating a natural perfume for worldwide sales objectives. This is our task to help you making your Natural Perfume Formula accepted by all countries.  
 
Natural Perfume Respecting Targeted Country's Cultures and Population's Olfactory Sense
Creating a fragrance that respects the targeted country's culture and population's olfactory sense is essential to ensure the product's success. Different cultures have unique olfactory preferences, and creating a fragrance that appeals to the local population is necessary. For example, in the Middle East, musk and oud are popular ingredients in perfumes, while in Japan, scents that evoke nature, such as cherry blossom and green tea, are preferred.
To create a fragrance that respects the targeted country's culture and population's olfactory sense, perfumers must deeply understand local preferences. They must conduct research and understand the cultural significance of different scents. When creating a fragrance, it is also essential to consider the climate and environment. For example, too-heavy fragrances may not be suitable for hot and humid climates. Our experts research to create a scent that resonates with the local population and appeals to their olfactory senses.
 
Fragrance Development and Production in Grasse
Grasse, a town located in the south of France, is known as the world's perfume capital. It is home to many perfume companies and is a hub for fragrance development and production. Our experts’ source high-quality ingredients locally and have worked with suppliers for generations. We collaborate with quality companies in regulatory support, product compliance, and manufacturing. Moreover, Grasse is a hub for fragrance development and production.
 
Packaging Design and Development
Packaging design and development are essential to the success of a fragrance. The packaging should be visually appealing and reflect the brand's values and personality. Creating a packaging design that reflects those values requires creativity and innovation. The packaging should be visually appealing and stand out on the shelves. It should also be functional and easy to use. Our experts work with packaging designers to create a design that meets all these requirements. Finally, the packaging should be sustainable and environmentally friendly. Consumers are increasingly aware of the impact of packaging on the environment, and it is essential to create recyclable and sustainable packaging.
 
Branding and Marketing
Branding and marketing play a crucial role in the success of a fragrance. A brand must have a unique personality and values that resonate with its target audience. Moreover, the marketing strategy should be innovative, creative, and effective in reaching the target audience because it is crucial to understand their preferences and values. Our experts conduct market research to gain insights into the brand's target audience and create a brand that reflects their values and personality. Marketing a fragrance requires creativity and innovation. The marketing strategy is tailored to the target audience to reach them effectively.
 
Luxury Website Development
A luxury website is vital to the success of a fragrance. The website should be visually appealing, easy to navigate, and provide consumers with all the information about the scent. Additionally, the website should be optimized for mobile devices, as many consumers now shop online using their smartphones. Finally, creating a luxury website requires expertise and experience. Our experts work with web designers to help you create a website that reflects the brand's values and personality. 
 
Products International Distribution
International distribution is critical to the success of a fragrance. The fragrance should be available in different countries and through various channels to reach the target audience effectively. Additionally, working with distributors with experience in the fragrance industry is essential, and can effectively market and distribute the product.
To ensure international distribution, our experts work with distributors with experience in the fragrance industry. These distributors deeply understand the local market and can effectively market and distribute the product. For example, online distribution may be more effective in some countries, while brick-and-mortar stores may be more effective in others.
 
Launch in Paris: Press Conference, Event, and Cocktail
Launching a fragrance in Paris is a unique experience that allows perfume formulators to showcase their product to a global audience. The launch should be a memorable event communicating the brand's values and personality.
The launch should include a press conference, event, and cocktail. The press conference should provide journalists with all the information about the fragrance, including its ingredients, formula, and packaging. In addition, our experts work with event planners to ensure that the launch is visually appealing and effectively communicates the brand's values and personality.
 
PR and International Media
PR and international media are crucial to the success of a fragrance as they can reach a global audience effectively. Moreover, working with PR experts to communicate the brand's values and personality effectively is essential. Our experts work with PR professionals with experience in the fragrance industry to ensure effective PR and international media coverage. They deeply understand the local market and can effectively communicate the brand's values and uniqueness to a global audience. Furthermore, our experts work with PR experts to choose the media outlets most effectively reach the target audience.
 
Possibility of "Made in France" on Your Packaging
"Made in France" is a label with high value in the fragrance industry. It signifies that the fragrance was made in France, known for its perfumery expertise. Adding "Made in France" on the packaging can increase the product's perceived value and appeal to consumers who value French-made products. However, adding "Made in France" on the packaging is only possible if the fragrance has been created in France. Our experts work with suppliers and manufacturers based in France to allow clients to add this label to the packaging.
 
IPF's Commitment to your Brand
All brands and natural perfumes developed with the support of the IPF Teacher's Academy's Experts Consultancies will automatically benefit from The International Perfume Foundation promotion and labelling:

• Announcement in "Reconnect with Nature," IPF Newsletter (10.000 readers)
• Promotion of your launches on social media
• Brand Certification: First-year labelling offered (annual fee of 1,000€)
• Your logo on our Brand Certification page
• The authorization to add the IPF logo (green or white) on your packaging.
• The authorization to use the New Luxury Code in your communication (flyers, website, packaging)

 
The International Perfume Foundation (IPF) is committed to promoting and labelling all brands and natural perfumes developed with the support of the Teacher's Academy's Experts Consultancies. This commitment includes various benefits, such as an announcement in "Reconnect with Nature," IPF Newsletter, promotion of your launches in social media, brand certification, and more. This commitment signifies the IPF's dedication to supporting and promoting your brand. Projects are accepted under strict conditions, though, and we require structured projects preferably prepared by the education of the Natural Perfumery Teachers Academy . Our curriculum aims, such as the one of Master Natural Perfumer, are a must for the acceptance of any project.

Contact us for more info

​What inspired you to become a perfumer?
The joy of delightful smells and a good nose. To express myself in a different language. Speaking through perfumes as perfumes can replace words. When created from love with intention, attention and the right ingredients, perfumes have the power to impact a person in a positive way.
 
How did you start? What courses have you followed?
I started reading first - books, online. Then I talked to some Indian perfumers and gained more knowledge. Later I came across the Natural Perfumery Teacher’s Academy online courses for French style natural perfumery. I really like how the curriculum is structured. It is obvious that a lot of thought went into designing the courses. It’s a full spectrum curriculum that includes - gardening, oil extraction, perfumery, aromatherapy, perfume history, olfaction to marketing adhering to IPF’s New Luxury Code. They pack a lot of punch in the short format courses and the information is very practical and actionable. The courses broadened my horizons and I picked up a lot of knowledge in a short period of time and was able to design products and create my brand. For anyone wanting to learn natural perfumery, the ancillary information and is environmentally conscious, it's a good place to start. The faculty is friendly, kind, and knowledgeable.

What made you decide to create your brand?
Several factors. As you know, we all went through a very difficult pandemic, the past two years, and many people are still experiencing a deep sense of isolation, fear and uncertainty. I asked myself what would be the role of a perfumer? How can I contribute? How can one help restore some sense of well-being?
In this context, I would like to quote an ancient perfumer from India - Gangadhara, 1500 years ago, said:

So, I feel as perfumers we have a certain responsibility to help people cope with everyday post-pandemic life, and it was in that spirit, Xila Apothic, was created.
To me a brand is not just about selling products. It's about what you stand for.
Xila Apothic is not just about perfumes - it introduces people to a way of life. Brand is a unique expression of you - your values, belief system, culture, a community of people with shared interests and rituals. It is a way of self-expression.
 
What made you participate in the New Luxury Awards competition? 
I wanted to challenge myself. I think taking action is key to success. Entering a competition forces you think through things and paves way for smart and hard work. It stretches you and nudges you out of your comfort zone. In the process, you discover new facets of yourself and your strengths.
 
What was your feeling when you came to Paris and received the New Luxury Award?
It was very gratifying. A validation that belief in one-self and focused hard work pay off. I would like to thank Creezy Courtoy, IPF Chair, for creating this platform to showcase our talent and for encouraging natural perfumers. I would also like to thank the faculty at the Natural Perfumery Teacher's Academy for their guidance.

What has happened to you since this?
New opportunities are knocking on my doors, including investors and clients.
​We are launching a new product line for the upcoming festive holiday season starting from September 2022, besides what is already available.
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Social Media: @XilaApothic