As September rolls around, it marks the beginning of a new school year and presents the perfect opportunity to embark on exciting learning journeys. Whether you are an aspiring perfumer or experienced, we are proud to introduce the largest International natural perfumery educational platform designed to teach all aspects of this captivating art. Our comprehensive curriculum offers a range of courses, masterclasses, and advanced programs that enable you to acquire new techniques and deepen your knowledge, ultimately empowering you to design your own successful brand.
 
Perfumotherapy: Immersing Yourself in the World of Natural Perfumery
One of our flagship courses is Perfumotherapy, an immersive experience that unveils the world and art of natural perfumery. This course provides a solid foundation in perfume creation and technique, emphasizing the crucial role of olfaction and natural essences. Comprising of Olfaction Training, French Natural Aromatherapy, and French Natural Perfumery courses, the Perfumotherapy diploma is a comprehensive program that legitimizes your work as a natural perfumer. Understanding the basics of olfaction and the true essence of natural ingredients is vital for conceiving, comprehending, conveying, and authenticating beautiful natural creations.
 
Master Natural Perfumer: Elevating Your Expertise
For certified perfumers seeking to enhance their skills and knowledge, we offer the Master Natural Perfumer course. This program includes the Perfumotherapy course as a foundation and allows you to choose four additional masterclasses or courses that align with your specific interests. Whether you wish to delve into marketing and brand design, perfect your formula-building skills, explore the role of essences on the psyche and emotions through the aromachology course, or trace the historical perfume routes with our captivating masterclasses, the choice is yours.
 
Supporting Your Art and Passion
We aim to support each natural perfumer in developing their art and passion. We believe that you are the driving force behind the world of natural perfumery today and tomorrow. That is why all Natural Perfumery Teachers Academy instructors are recognized experts in their respective fields, ensuring that you receive the highest quality education. Moreover, our courses are available in multiple languages ensuring accessibility to a wide range of learners and easing your learning experience. Additionally, we offer a convenient installment payment method to accommodate various budgets and make the courses more accessible.
 
As you embark on this new school year, we hope September becomes filled with joyous learning and the opportunity to unleash your artistic potential.
Let the wonders of natural perfumery inspire and guide you on your journey.

Perfumery has been an integral part of human life for centuries, with the use of natural fragrances dating back to ancient civilizations. One of the key ingredients in any heritage perfume is Musk, which has a rich history worldwide. Musk is a complex and intriguing aroma that adds depth and complexity to fragrances, but it has also been controversial due to its animal origins. In this article, we look closer at the different types of Musk used in the perfumery industry and how it has been adapted to natural perfumery while keeping the ethical concerns surrounding their use. 
 
A brief history of Musk 
The use of Musk in perfumery dates to ancient times, with the ancient Egyptians and Romans using Musk in their perfumes. Musk was considered a luxury item and often used in religious ceremonies. The Musk used in ancient times came from the musk deer, a small deer found in Asia. The musk deer produces a glandular secretion with a strong, musky odor, collected. Sometimes part in rituals to ward off negative vibrations or as a medical remedy, Musk has crossed civilizations and borders.
If its use varied from one culture to another, all recognized the aphrodisiac virtues of Musk. This property originates in the animal world: during the rutting period, the musk horse secretes an odorous liquid that bewitches females.
By the 6th century, Musk was discovered by Greek explorers, making its way across India into the Arabic regions. From this time, Musk's power and popularity took off, turning into everything from perfumes to pomander balls to ward off smells and disease. 
From the 8th to the 13th century, animal musk was a must to perfume clothes and interiors. However, it was in the 12th century that this substance arrived in Western Europe. By the 15th century, the musk trade peaked, and Islamic culture and regional rituals used it to represent the smell of heaven. 
In the 19th century, Musk became even more popular in the perfumery industry, and the demand for Musk led to the overhunting of musk deer. It led to a decline in the musk deer population and made Musk expensive and rare. As a result, the perfumery industry began to look for alternative sources of Musk, like synthetic Musk. Still nowadays, however. 
The appeal of Musk's warm, sensual scent reached its peak in the 1960s and 1970s, and it has now become an essential component in perfumery and cosmetics. 
 
Musk and Animal Cruelty
The use of Musk from the musk deer has been controversial due to the harm caused to the animals. Harvesting Musk from the musk deer requires killing the animal, leading to the overhunting of the musk deer and a decline in their population. In addition, the musk deer is a protected species, and the harvesting of Musk is illegal in many countries. 
While natural Musk from the musk deer has decreased, some perfumers still use it in their perfumes. Since the growing era of synthetics, Musk has been king and still nowadays. Perfumers add Musk to their formula to add a long-lasting effect and a soft sensual facet to their scent. Conventional perfumery uses synthetics Musk for those reasons and the cost efficiency of formulas.
Besides the impact on our health and the olfactory flatness of the synthetic component, it contributes to making conventional perfumes smell the same. Musk becomes a joker card for traditional perfumers who overuse it, often forgetting or not knowing that natural musky notes can be more flattering for the senses than they imagine.
However, there has been a growing trend toward using Musk from plant sources in natural perfumery, and it is so much more interesting in terms of olfactory quality!

The Use of Musk from Plant Sources in Natural Perfumery
Musk from plant sources has become increasingly popular in natural perfumery. Musk's most common plant source is the ambrette seed, which has a sweet musky aroma; it is called the seeds of Musk. However, it is possible to use other plant sources to build musk accords and provide the same olfactory enchantment and perfume-lasting quality. 
Plant-based Musk has a different aroma than animal-based Musk but still adds depth and complexity to perfumes. The olfactory specifics of botanical musk depend on the source of the Musk. For example, when ambrette seed musk has a sweet and musky aroma, angelica root has a spicy facet. Plant-based Musk is often combined with other natural perfume ingredients to create unique and complex accords. 
 
What does botanical musk accord bring to a natural perfume?
Using plant-based Musk in natural perfumery has opened a new world of possibilities for perfumers, allowing them to create unique and sustainable fragrances. It ignites the perfumer's creativity and adds another dimension to a natural perfumed composition. Moreover, it is a source of inspiration for noses. In a natural perfume, musk accord brings a feeling of softness and comfort, a deep, reassuring sensation.
This olfactory family is addictive and comforting: people who wear a perfume containing Musk feel a sense of serenity as if they were in a cocoon.
A long-lasting trail: in the composition of a perfume, the molecules contained in botanical musk accord play the role of fixers, which makes it possible to prolong the "sillage" of scents. The musky notes become binders between the various elements of the agreement and bring roundness and sensuality. Popular in women's and mixed fragrances, we can use Musk in the base notes of compositions for those properties and its delightful character.
 
How to Compose Botanical Musk
Composing botanical musk requires a deep understanding of the different plant sources of Musk and their olfactory components. Perfumers must also have a keen sense of the other natural ingredients used in perfumes and how they interact with each other.
One way to learn how to compose botanical musk is through a masterclass. A masterclass is a great way to gain valuable knowledge and mastery from an experienced perfumer. In a masterclass, participants learn about the different plant sources of Musk, their olfactory properties, and how to combine them with other natural ingredients to create unique and complex accords and natural fragrances. Creating your signature musk accord is a must for a natural perfumer and a secret formulation that make your natural fragrances outstanding while being sustainable and from plant sources. 
If you're interested in learning how to compose botanical musk and want to take your natural perfumery skills to the next level, then a masterclass is the perfect way. Stay tuned for more information about our upcoming masterclass, where you'll learn from experienced perfumers and gain hands-on experience in creating natural perfumes.
 
By learning how to use plant-based Musk in perfumes, you'll be able to create unique and complex fragrances that are both sustainable and ethical.
So, join us for our upcoming masterclass on June 5 and take your natural perfumery skills to the next level!   Botanical Musk Accords Master Class   
 
 
 

The term aromachology appeared in the 1980s and it describes the science of the phenomenon that links odors to behavior.
We became aware at that moment of this subtle and profound power and above all, how it affects our daily life in all its aspects, from the intimate to the spiritual and the professional. For almost 26 years, I have been composing natural perfumes taking this dimension into account because it seems to me to be inseparable from the mission of the natural perfumer. My training as a naturopath has meant that I have also worked all these years with patients and therefore have seen what the positive effects of smell on emotions are. When we understand the role that smell plays on inner well-being, we understand the need to compose a natural perfume and its olfactory quality as well because it acts powerfully on the sensory memory.
 
The olfactory sense is our most reptilian sense, and it is one of the most powerful because it is linked to our survival.
Throughout our lives, we memorize a library of smells that can stay buried for years. The sense of smell is a sense outside the notion of time/space. Therefore, we can have a reaction linked to the very old memory of a person, a place, a situation when we feel a specific scent that reminds us of this. We can even smell so-called “ghost” smells just by reliving this memory. In a fragment of a second we travel in time and in an emotion that we thought had been forgotten.
 
Smell: a Mental Representation
For a molecule to become an odor, a brain is needed. According to Pierre-Marie Lledo, co-director of the Genes, Synapses and Cognition laboratory, our brain establishes olfactory maps from the combination of receptors activated by such and such a molecule. These cards work like a kind of QR code and allow each chemical stimulus to be associated with a mental representation: the smell. The latter is malleable and evolves according to our experiences and our culture.
 
The first thing we perceive in a smell is its emotional side 
​I either like it or I don't like it, before we even ask ourselves any other rational question. And if odors awaken in us such clear and intense emotions and memories, it is because the brain areas they activate are intimately connected with those mobilized by emotions: the hippocampus plays the role in long-term memory term: the hard disk that records our learning from the moment we were in our mother's womb. The amygdala plays a fundamental role in decoding our emotions generated by the different situations of our life. For example, it intervenes in behaviors such as fear, pleasure, or memory. The septal nucleus plays a role in controlling emotions and in feelings of pleasure, it is directly linked to the sense of smell.

Aromachology, a Global Approach to Smell and Feel
This intrinsic link between smells and emotions has been questioned by many scientists who have tested its benefits. Some, like Dr. Aubert, say they know that certain smells can elicit emotional responses capable of transiently increasing the release of certain brain mediators such as serotonin, which promotes a positive mood and builds a state of well-being.  Therefore, aromachology and products composed of natural plant essences have great power on the inner well-being of the person. This approach can be broken down into different types of products: from natural perfumes with an alcoholic or non-alcoholic base, to perfumed creams and balms for the body, to home fragrances, candles and even incense, to hygiene products and natural cosmetics. The market clearly shows that for two years during the pandemic period, the new consumer has been looking for sensory experiences in addition to product efficiency. They want an immersion in Nature which brings them benefits for their well-being.
 
Beyond the Knowledge of Natural Essences
As a creative perfumer, it is essential to acquire knowledge of the aromachological virtues of natural essences on the psyche since their action on the emotions is proven. This dimension adds to our responsibility as creators towards the consumer. Aromachology stands beyond natural perfumery and a simple pleasant scent and even a trained natural perfumer should be aware of it. Here is how natural essences act by simple olfaction. From their liquid state, by chemical reaction in contact with air, they are transformed into etheric gas. Volatile, by their infinitely small and light molecules, they bring to a quantum level a vibratory frequency which, like the photon, carries information. This information is a natural principle or intelligence of nature which has a function, here in this case properties. Therefore, a natural perfume has a dimension far beyond that of simply “smelling good”; it can be balanced and effective or it can be dissonant because certain raw materials will contradict each other. This olfactory dissonance is often unknown to the natural perfumer but not to the aromachologist. When composing the perfume, we set a clear objective on the result or the effect that is desired. From this, stem the selection of each ingredient that will compose it. Aromachological benefits can be substantiated in marketing materials and product claims. Creating natural perfumes, whatever their final form, requires, in my opinion, a knowledge of aromachology.

Therefore, it seems to me necessary that knowing the olfactory and aromachological qualities of natural essences is essential for a natural perfumer 
It is obvious that they must master the sensory dimension and the virtues that their perfume will have on the emotions of the consumer.
 
You can now learn and deepen your knowledge in the new aromachology course which starts on January 9th. It will be taught every first Monday of every month.
 
Register for the course
Access to the Aromachology Level 1 Masterclass 
 

​What inspired you to become a perfumer?
The joy of delightful smells and a good nose. To express myself in a different language. Speaking through perfumes as perfumes can replace words. When created from love with intention, attention and the right ingredients, perfumes have the power to impact a person in a positive way.
 
How did you start? What courses have you followed?
I started reading first - books, online. Then I talked to some Indian perfumers and gained more knowledge. Later I came across the Natural Perfumery Teacher’s Academy online courses for French style natural perfumery. I really like how the curriculum is structured. It is obvious that a lot of thought went into designing the courses. It’s a full spectrum curriculum that includes - gardening, oil extraction, perfumery, aromatherapy, perfume history, olfaction to marketing adhering to IPF’s New Luxury Code. They pack a lot of punch in the short format courses and the information is very practical and actionable. The courses broadened my horizons and I picked up a lot of knowledge in a short period of time and was able to design products and create my brand. For anyone wanting to learn natural perfumery, the ancillary information and is environmentally conscious, it's a good place to start. The faculty is friendly, kind, and knowledgeable.

What made you decide to create your brand?
Several factors. As you know, we all went through a very difficult pandemic, the past two years, and many people are still experiencing a deep sense of isolation, fear and uncertainty. I asked myself what would be the role of a perfumer? How can I contribute? How can one help restore some sense of well-being?
In this context, I would like to quote an ancient perfumer from India - Gangadhara, 1500 years ago, said:

So, I feel as perfumers we have a certain responsibility to help people cope with everyday post-pandemic life, and it was in that spirit, Xila Apothic, was created.
To me a brand is not just about selling products. It's about what you stand for.
Xila Apothic is not just about perfumes - it introduces people to a way of life. Brand is a unique expression of you - your values, belief system, culture, a community of people with shared interests and rituals. It is a way of self-expression.
 
What made you participate in the New Luxury Awards competition? 
I wanted to challenge myself. I think taking action is key to success. Entering a competition forces you think through things and paves way for smart and hard work. It stretches you and nudges you out of your comfort zone. In the process, you discover new facets of yourself and your strengths.
 
What was your feeling when you came to Paris and received the New Luxury Award?
It was very gratifying. A validation that belief in one-self and focused hard work pay off. I would like to thank Creezy Courtoy, IPF Chair, for creating this platform to showcase our talent and for encouraging natural perfumers. I would also like to thank the faculty at the Natural Perfumery Teacher's Academy for their guidance.

What has happened to you since this?
New opportunities are knocking on my doors, including investors and clients.
​We are launching a new product line for the upcoming festive holiday season starting from September 2022, besides what is already available.
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Social Media: @XilaApothic

Perfume has always had a sacred meaning connecting man with the divine, but did you know that it had other more "therapeutic" roles such as protecting or even preserving the good health of the body?
The oldest knew it and they used essences, resins in various forms for this action. Fumigations, anointing, and also accessories for carrying perfume were used as early as ancient Egypt. This way of proceeding was then taken up again during ancient Rome and then came to Europe through the Crusades.
​This accessory diffused the scent of aromatics, animal raw materials and various resins thanks to the body heat. It is said then that he helped protect himself from the Black Death and other miasmas of the time. Far from being a tool or means of seduction, this perfume had above all a medicinal function above all.

Nostradamus Recipe
Michel de Nostredame had a similar method and formula but a rather different procedure. The "rose tablets" were made by soaking a pound of roses without the flower heads in deer musk water overnight. The water was then carefully wrung out and the roses crushed with seven ounces of benzoin, a quarter of ambergris and another of civet musk. This mixture was made into tablets, which were each sandwiched between rose petals and dried in a cool, dark place.  To form the final pomander, two ounces of the purest labdanum, one ounce each of styrax and benzoin resin, half an ounce of rose tablets, one ounce of violet powder, and half a dram each of ambergris and musk were ground into powder and kneaded with rose water from the manufacture of rose tablets. This produced "an aromatic ball of the most sublime and long-lasting scent that could be made anywhere in the world" it seems.

If you were to create a pomander today with existing raw materials, what would the formula be? 
Become a natural perfumer and discover how to formulate natural fragrances; discover the program and register quickly before November 8th. The French Natural perfumery program opens its doors for 8 exciting weeks!
And if you want to learn more about the history of pomanders don’t miss Creezy Courtoy’s World Perfume History MasterClass starting on December 6. ​