By Terry Johnson, IPF Vice Chair and Business and Marketing Expert
In 1982 John Naisbitt wrote a huge, best-selling book entitled Megatrends: Ten New Directions Transforming Our Lives.
Of the ten Megatrends, the one most followed by the business world over the past 40 years is High Tech-High Touch. Naisbitt explained that in times of rapidly increasing High Tech, there will be a corresponding and increasing need to provide balance with High Touch.
There is little doubt that during the past 40 years since Megatrends was written, technology has literally exploded and has continued increasing at a rapid pace. That High Tech explosion, however, continues to outpace High Touch creating imbalances with consumers.
This situation greatly expands the need for more connectivity to the natural world and presents us a wonderful opportunity to restore balance in people’s lives by replacing things that weaken their immune systems and raise stress levels with products that strengthen immune systems and lower levels of stress.
Suggestions for restoring the Natural Balance of Things:
In our times of rapidly increasing High Tech, it will most certainly be natural essences that restores the High Touch balance to the world.