Natural Perfumery Academy
  • Home
  • About
  • Mission
  • Academicians
  • IPF Certification
  • COURSES
    • Learn Natural Olfaction Training >
      • Natural Olfaction Training
      • Entraînement du sens olfactif
      • Entrenamiento del Olfato
      • Impara l’Olfazione
      • Treinamento Olfativo
      • تدريب على الشم الطبيعي​
      • 学习嗅觉训练
    • Learn Natural Aromatherapy
    • Learn French Natural Perfumery >
      • French Natural Perfumery
      • Profumeria Naturelle Francese
      • تعلّم صناعة العطور الطبيعية
    • Learn French Natural Aromachology
    • Learn Perfumotherapy
    • Learn Natural Skin Care
    • World Perfume History Course
  • MASTER CLASSES
    • Learn Business and Marketing
    • Learn Teaching Methodology
    • Learn Natural Raw Materials Extraction Methods >
      • Natural Raw Material Extraction Methods
      • ​Impara Metodi di Estrazione Delle Materie Prime Naturali
    • Learn Natural Candle Making
    • Learn Healing Gardening
    • Sustainable Oud MasterClass
    • World Perfume History Master Class
    • Scent Design and Formula Building
    • Perfume Design, Concept and Storytelling
    • French Natural Aromachology #1
    • French Natural Aromachology #2
    • Learn Olfaction Training for Children >
      • Olfaction Training for Children
      • 学习嗅觉训练
    • Accords - Chypre
    • Accords - White Florals 1
    • Accords - Fougeres and Aromatics
  • SPEAKERS
  • EXHIBITIONS
  • CONSULTING
  • Testimonials
  • Partners
  • Blog
  • Contact
Teacher's Academy Logo

Blog
​

SUSTAINABILITY, HOW TO ENSURE A POSITIVE HERITAGE LEGACY ?

22/9/2022

0 Comments

 
Elisabeth Queen of England
By Terry Johnson, IPF Vice Chair and Business and Marketing Expert in the Natural Perfumery Environment 
When great people pass, we often reflect on what made them great in the first place. I say this having seen the widespread tributes and sympathy for Britain’s Queen Elizabeth II, who passed away after 70 years on the throne; which begs the question:
How will your Natural Essence business be remembered?


Will your business have a positive legacy because of where and when you began your business? Or how much money your business made?  
Or will it be because what you did with your business made the world a better place for it being here?
The driving force behind a memorable business legacy comes from starting with a clear Vision/Purpose that includes what you believe will make the world a better place, and then successfully executing the Mission based on your Vision to make the world a better place.
Everyone in the Natural Essence Community should consider the amazing opportunities we have to demonstrate to consumers how valuable Natural Essences and products made from Natural Essences are to consumers. Consumers will appreciate how much these Natural Essences contributed to their long-term wellness and well-being and will be far more likely to develop strong, lasting brand loyalty to those who provided them with superior products and services.

Here are several Action Steps to help you achieve a memorable business legacy:

1. Understand and Follow the New Luxury Code of Respect.
The New Luxury Code is a great starting point because it continually reminds us of the importance of respect, beginning with self-respect and then expanding outward from there. Mutual respect between members of the High-Value Natural Essence Community is necessary for development of better working relations and supply chain efficiencies within the entire Community.
New Luxury Code
2. Be the Expert in your Community  
​Now more than ever, consumers are looking for ways to improve their well-being for themselves and for their families. The pandemic has changed consumer purchasing behaviors and preferences creating opportunities for everyone in Natural Essences. This means first educating yourselves and then passing on what you’ve learned to the communities you do business with. If you haven’t already, head to IPF’s Teacher’s Academy for up-to-date courses to educate yourself so that you can effectively teach others.​​

3. Pass on the Fascinating Heritage of Natural Essences
Those who read Creezy Courtoy’s The Perfume Roads understand the tremendous impact perfumes and other natural essences have had on human wellness worldwide for millennia. Much of this heritage is in danger of being lost forever, and it should be the responsibility of the Natural Essence Community to preserve this heritage and educate consumers of its importance. 
 
4. Support Our Bees
What will be our legacy for children and grandchildren if we leave a world to them without flowers?
Flowers and plants largely depend on pollination for their survival, yet despite this fact bees are being threatened and need to be protected, made healthy, and kept busy. Get to know more about bees and their importance and then educate consumers on how vital bees are to our future and what they can do about protecting them.  Without bees, we have nothing.
Bee on flower
5. Make an impact by Selling Superior Products!
No one should expect consumers to have a superior experience from using products that are not superior to begin with. On the other hand, products that provide superior results are always remembered! Your Natural Essence business has the power to touch and influence many lives and making a conscious effort to sell superior products assures your business will remain relevant and impactful with consumers in the long term.
 
​Enroll for a Business and Marketing Course in the Natural Perfumery Environment with Terry Johnson ​
0 Comments

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    April 2021
    April 2019
    March 2019
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018

    Categories

    All
    Accords
    AFNOR
    Ancient Egypt
    Andrej Babicky
    Arab World
    Aromachology
    Aromachology Course
    Aromachology Masterclass
    Aromatherapy
    Art
    Balmain
    Barcelona
    Barolo
    Bath Salts
    Become A Perfumer
    Become Aromachologist
    Bees
    Berries
    Be The Expert
    Big Sympathetic
    Biodynamics
    Black Death
    Black Tea And Rose Rose Sangria
    Blue Lotus
    Book
    Botanical Perfume
    Botanical Perfumery
    Business
    Calculation Tables
    Candle
    Candles
    Catalunya
    Certified Workshop
    Challenge
    Chanterelles
    Children
    Children Olfactory Sense
    Chinese Medicine
    Chypre
    Chypre Accord
    Clean Living
    Conference
    Cosmoprof
    Coty
    Counting Drops
    Creezy Courtoy
    Creezy Courtoy Collection
    Cyprus
    Differentiate
    Do More With Less
    Dyeing
    Egypt
    Elisabeth Queen Of England
    Enfleurage
    Environment
    Epsom Salts
    Esperança Cases
    Essential Oils
    Estée Lauder
    Evolution
    Exhibition
    Extraction
    False Sense Of Smell
    Farmers Market
    Fetus
    Forsythia
    Fragrances
    François Dalle
    Françoise Rapp
    Françoise Rapp
    Françoise Rapp
    Fruit And Flowers
    Futur Of Perfumery
    Ghost Smell
    Giorgio Armani
    Global Warming
    Gromwell Oil
    Health
    Heart Method
    High Value
    Himalayan
    History
    Importance-of-olfaction
    Improve
    Incense
    Increase Sales
    India
    Installation
    International-perfume-foundation
    Ipf
    Ipf-certified-perfumery-school
    ISO
    Jasmine
    Jewel
    Journal
    Kannauj
    Kids
    Label
    Lancome
    Lavender
    Learn
    Learn Candle Making
    Learning Olfaction Training
    Learn Natural Perfumery
    Learn Perfume Accords
    Learn Skin Care Online
    Les-ateliers-des-petits-nez
    Lilac
    Lilac-essential-oil
    Lilac-flower-field
    Livre
    L'Oreal
    Lotus
    Maceration
    Magnolia
    Make Candle
    Make No Mistake
    Making Skin Care
    Mandatory
    Maria-rodriguez-genna
    Marigold
    Markers For Buying
    Market Info
    Marketing
    Marketing Course
    Marketing Expert
    Market Price
    Marvin Traub
    Masterclass
    Meaning
    Michel-de-nostre-dame
    Mushrooms
    Natural-perfume
    Natural Perfumery
    Natural-perfumery-course
    Natural Perfumery Program
    Natural Skin Care
    Nefertem
    Nefertum
    Nervous System
    Newborn
    New Luxury Awards
    New Luxury Code
    Nina Ricci
    Nostradamus
    Oak
    Odorat
    Odors
    Olfaction
    Olfaction Exercise
    Olfaction Training
    Olfactory Preservation Program
    Olfactory Sense
    Online-school
    Opium
    Parasympathetic
    Perfume
    Perfume Bottle Designer
    Perfume Creation
    Perfumed Candle
    Perfume Development
    Perfume Expertise
    Perfume History
    Perfume History Teacher
    Perfumer
    Perfume Roads
    Perfumes
    Pierre Bergé
    Pierre Dinand
    Pomanders
    Pommanders
    Priorities
    Production
    Profession Perfumer
    Purpose
    Quality
    Quality Criteria
    Quality Tests
    Rachel-binder
    Raw Material
    Raw Material Extraction Methods
    Recipes
    Regenerative-farming
    Regulations
    Resines
    Retail
    Revlon
    Revolution
    Rose
    Rose Garden
    Safflowers
    Sangria-verde
    Scent Design
    Scented Candle
    Scents
    Seasons
    Secret Scents
    Skincare
    Smell
    Smell And Emotion
    Smell And Feel
    Soap
    Split Method
    Sri Kudaravalli
    Study
    Success Story
    Sustainability
    Sustainable Perfume
    Sustainable Skin Care
    Sweet Apples
    Synthetic-scent
    Teacher's Academy
    Technical Documents
    Terry Johnson
    Time Management
    Traditional Medicine
    Traditional-perfumery
    Truffles
    Vennie Chou
    Weighings
    Western Medicine
    What Consumers Want
    Wine
    Workshop
    Workshops
    World Perfume Heritage
    World Perfume History MasterClass
    YSL
    Yves Saint Laurent

    RSS Feed

    Receive IPF Monthly Newsletters !

Subscribe to Newsletter
Picture
CERTIFIED BY THE INTERNATIONAL PERFUME FOUNDATION
THE NATURAL PERFUMERY TEACHER'S ACADEMY
​
49 Quai des Grands Augustins
75006 Paris - France

​TEL: +33.6 5976 4466
​
​Copyright 2019-2022
  • Home
  • About
  • Mission
  • Academicians
  • IPF Certification
  • COURSES
    • Learn Natural Olfaction Training >
      • Natural Olfaction Training
      • Entraînement du sens olfactif
      • Entrenamiento del Olfato
      • Impara l’Olfazione
      • Treinamento Olfativo
      • تدريب على الشم الطبيعي​
      • 学习嗅觉训练
    • Learn Natural Aromatherapy
    • Learn French Natural Perfumery >
      • French Natural Perfumery
      • Profumeria Naturelle Francese
      • تعلّم صناعة العطور الطبيعية
    • Learn French Natural Aromachology
    • Learn Perfumotherapy
    • Learn Natural Skin Care
    • World Perfume History Course
  • MASTER CLASSES
    • Learn Business and Marketing
    • Learn Teaching Methodology
    • Learn Natural Raw Materials Extraction Methods >
      • Natural Raw Material Extraction Methods
      • ​Impara Metodi di Estrazione Delle Materie Prime Naturali
    • Learn Natural Candle Making
    • Learn Healing Gardening
    • Sustainable Oud MasterClass
    • World Perfume History Master Class
    • Scent Design and Formula Building
    • Perfume Design, Concept and Storytelling
    • French Natural Aromachology #1
    • French Natural Aromachology #2
    • Learn Olfaction Training for Children >
      • Olfaction Training for Children
      • 学习嗅觉训练
    • Accords - Chypre
    • Accords - White Florals 1
    • Accords - Fougeres and Aromatics
  • SPEAKERS
  • EXHIBITIONS
  • CONSULTING
  • Testimonials
  • Partners
  • Blog
  • Contact